Seeing Around Corners
Connecting to the IoHT presents a huge opportunity for all sectors of business and society, including payers, providers, pharma and biotech companies, and technology vendors , as well as newcomers to the space with fresh, creative ideas. This book shares Dr. Kvedar’s observations as a 20-year veteran in the field, as well as:
- Insights on consumer behavior, outlining the strategies and programs that can apply to the coming IoHT, while anticipating future trends
- Highlights ways to design personal health devices and platforms that make the health consumer experience more compelling and addictive
- Reviews new and potential applications of the many different (and novel) form factors that can be used for connecting health information to consumers Offers strategic advice for startups and entrepreneurs to the connected health market
- Offers strategic advice for startups and entrepreneurs to the connected health market
- Includes interviews with top industry leaders, healthcare providers, innovators and investors
- Foreword by Harry Leider, MD, MBA, Chief Medical Officer and Group Vice President, Walgreens
About the Book
Excerpt from Chapter 2
Who Can Play?
It’s not just the young and idealistic who are leaping into the health space: Companies like Apple, Google, Samsung, Microsoft, Philips, IBM, Intel and even the Ford Motor Company, to name just a few, are the superstars staking claim to the consumer health space. Health probably isn’t the first thing that comes to mind when you think of Samsung, yet this tech company’s recent investment in biopharmaceuticals and biosimilars (generic versions of biologics) has analysts predicting that it will soon dominate the generic drug market. How? By adding health and wellness programs that lead to better compliance and, presumably, strong consumer loyalty. To wit, Partners HealthCare signed a groundbreaking partnership agreement earlier this year with Samsung to develop personalized digital and mobile solutions for health and wellness, including software development and a clinical research program designed to deliver tools to improve chronic disease management. But it’s not just tech giants like Samsung that are linking to the Internet of Healthy Things. In the summer of 2014, ball boys at the U.S. Open tennis tournament wore form-fitting Ralph Lauren polo shirts that measured heart rate, as well as breathing and stress levels (ball girls’ shirts were still under development). The public was so taken with the concept that Ralph Lauren debuted its PoloTech shirt for men in August 2015. Powered by Montreal-based OM Signal, the shirt teams with an app to offer “live biometrics, adaptive workouts and more.” Also keeping up with the trend is fashion designer Tory Burch, who created a jewelry line for Fitbit in 2014 that promises to “transform your tracker into a super chic accessory for work or weekend.” Furthermore, sports apparel brand Under Armour’s purchase of diet app MyFitnessPal (with its 45 million active users) and personal training app Endomondo in February 2015 could turn this sportswear icon into a wellness juggernaut. Even Victoria’s Secret is now offering a sports bra with built-in electrodes that hook up to a heart rate monitor. And it’s not only the big brands who are leading the charge into health. The lower cost of starting an IT business, from inexpensive mobile app development to pay-as-you-go cloud computing, is opening the door to disruptive newcomers and their investors. According to Rock Health, a digital health accelerator, 2014 was a banner year for connected health startups. The $2.3 billion raised in just the first quarter was more than the entire amount raised in all of 2013. And, in the first half of 2015, digital health is showing no signs of slowing down, bringing in $2.1 billion in funding, just short of the 2014 numbers. Rock Health also notes that the average deal size in 2015 was over $15 million, exceeding 2014’s $14.6 million mark.
Connected Health Takes Off
When Partners HealthCare first started developing technology-driven care delivery, the mobile health market was nonexistent. Today, the growth projections for this relatively new industry are staggering. In 2012, the global market for mobile health was valued at $1.95 billion. Experts now predict it will reach $49 billion by 2020, with about one-third of revenues coming from the United States. (The wearable device market alone is poised to hit nearly $23 billion in 2015 and is projected to exceed $173 billion by 2020, according to a 2015 Research and Markets report.) But selling devices and apps is just a small piece of the connected health market. The data footprint created by people using them is a potential gold mine. Personal tracking data contains a treasure trove of information about how people live, work, play and even think, which sheds a great deal of light on their lifestyle, including their habits and preferences. This information is an invaluable tool to marketers and advertisers who want to sell stuff to people. But it is also an incredible resource for businesses, insurers, healthcare providers and entrepreneurs—even government health ministries—who need to better understand what motivates the health consumer. And they’re willing to pay big bucks to anyone who can find useful trends in the billions of data points collected every day. In 2014, an MIT Technology Review Business Report noted that, according to McKinsey & Company, there is a huge demand for platforms and services—a business the consulting firm values at $350 billion to $400 billion annually—that make this data both accessible and actionable to consumers.
Praise for The Internet of Healthy Things
The Internet of Healthy Things is an excellent new book that explores how information technology and the Internet of Things can revolutionize healthcare…. If you’re an observer or active participant in how information technology might advance healthcare, you should read this book….Read More
Forbes contributor, author and business consultant
No one has done more to power the creation of new models of healthcare delivery than Joe Kvedar and his colleagues at Partners HealthCare…. Healthcare leaders throughout the world look to Joe and Partners Connected Health to better understand how emerging healthcare technologies can connect patients, healthcare providers and caregivers while empowering patients to take more responsibility for their health.
Harry L. Leider, MD, MBA
Chief Medical Officer and Group Vice President, Walgreen Company
In The Internet of Healthy Things, Joe Kvedar provides entrepreneurs, innovators, and investors with a roadmap for innovation that is grounded in practical business terms and clinical gravitas, while emphasizing the need for personalization and an understanding of human behavior. Anyone who wants to make an impact in the digital health space should read this book.
Founder and Managing Director, Rock Health
This book, by Joe Kvedar MD, Carol Colman and Gina Cella is a great read! Those already familiar with the last 20 years of work in telehealth and connected health at Partners Connected Health (and elsewhere), should still read this book. It very nicely elaborates on most of the important lessons learned in the last two decades and then, literally on last page, focuses in on THE biggest challenge facing all of those trying to reshape healthcare in the next decade, with the following observation about selling health to the consumer:
“This rapid growth is bound to slow down in the coming years, as all of the fitness/ wellness/ quantified-self apps and devices are chasing a relatively small market the 5% to 10% of the population who are motivated to improve their health. That s why I feel confident with this one last prediction: If we want to truly transform the healthcare system, we need to entice the other 90% to get excited about self-tracking and, ultimately, become the managers of their own health.”
Get Joe’s book. Read it. Then get (or keep) going!
Jim Reid, PA, PMP, SSGB
Reid HPMC, Healthcare Program Management Consulting
Founder, American Telemedicine Association
I am finishing my second read of The Internet of Healthy Things. What a great book! Every healthcare provider, insurer, hospital administrator and government health agency ‘powers to be’ should be reading this book.
Mark P. Seraly, MD
Today, we are at the cusp of technology shaping health and wellness for millions. Seeing the future of care delivery through Joe Kvedar’s eyes is an epiphany. The Internet of Healthy Things is leading the way forward and I encourage us all to get on board today.
MD, MBA, Investor
Long before anyone had even heard the term “connected health,” Joe Kvedar was hard at work inventing this new field. Based on his 20 years of experience, The Internet of Healthy Things is packed with real-world information, clinical care models and practical guidance to fuel the disruption of healthcare delivery.
Gregg Meyer, MD
Chief Clinical Officer, Partners HealthCare
Joe Kvedar is one of the greatest HIT influencers of our generation. He has the rare ability to envision our future in this non-linear era and convene world-class thought leaders in Boston each year. This book captures the vision and wisdom of a landmark healthcare pioneer.
Andrew R. Watson, MD, MLitt, FACS, FACHE
Chief Medical Information Officer, International and Commercial Services, University of Pennsylvania Medical Center Medical Director, UPMC Telemedicine
Must read for anyone trying to disrupt healthcare!! I have read Eric Topol’s The Patient Will See You Now and Wachter’s The Digital Doctor and I have to say that Dr. Kvedar’s book is unique in that it does a very effective job spending appropriate time on the patient and their journey towards fully adopting virtual health. This is a great book for anyone interested in the potential of virtual health care.
Director, Business Planning, Partners HealthCare; Senior Director, Strategic Development, NSMC
Dr. Kvedar, famed head of Partners Connected Health, waited 20 years before presenting the deep insights they have developed into improving health care. I was particularly impressed at the practical, realistic focus on the book: it’s not just a utopian view of a possible future, but a description of experiments and initiatives that are currently working, along with clear-sighted views on the barriers and challenges we face. The book is organized to be useful to entrepreneurs and managers of clinical institutions, ending each chapter with a list of insights. It also shows that numerous institutions that haven’t previously thought of themselves as health care providers can make significant contributions.
Andrew D. Oram
Editor, O’Reilly Media